The 2011 Toyota One Hit Wonder Down Under will be sponsored by GE Cameras.
The ski and snowboard competition invites both amateurs and professionals to send in videos of their best single ‘big air’ trick. 16 athletes are then selected to participate in a five-day big air event. Footage of each trick will be uploaded to the internet and fans around the world will have the opportunity to select their champion by voting for their favorite clip.
Last year’s winner, Bobby Brown of the United States, walked away with a US$10,000 prize.
Stewart Pickersgill, general manager of the camera sales division at Tasco Sales, who distribute GE Cameras said, “It’s a totally unique concept which lends itself spectacularly to photo and video content, and we are really excited to be involved. GE’s waterproof and shockproof mini camcorder, the DV1, is one of our best sellers and it’s the perfect camera to shoot full HD video with, whether you’re carving turns in the snow or catching waves at the beach.”
“Our sponsorship of One Hit Wonder will deliver incredible exposure for GE Cameras – both through print, broadcast and online media as well as through social media where word of mouth is proving so powerful. The event is a natural fit for the brand and we look forward to leveraging the opportunities it presents us to gain even more awareness for GE Cameras and build a fantastic platform for sales as we head towards Christmas,” he added.
The DV1 camera will also be used to capture the infamous One Hit Wonder after parties which include a snowboard rail jam.
GE cameras – One HIt Wonder Down Under