Gatorade has renewed its sponsorship of the Australian Football League (AFL) for another three years.
The sports drink brand will continue as the official hydration partner of Australian rules football's elite men's competition, and will now assume the same role for the newly launched AFL Women's competition. The deal includes a range of branding rights and will see Gatorade support the league's health and performance research through the Gatorade Sports Science Institute (GSSI).
“We’re thrilled to have renewed our partnership with Gatorade, an instantly recognisable global brand, for the next three years,” said Richard Simkiss, corporate business manager at the AFL.
“Not only does this partnership continue to support us financially in the non-alcoholic beverage category, but it also supports the athletes of Australia’s great game, supplying one of the most scientifically researched and game-tested sports drinks in the world.
“The NAB AFL Women’s partnership comes at a great time, as we make history with the AFLW competition.”
Robbert Rietbroek, the chief executive of Gatorade parent PepsiCo in Australia and New Zealand, added: “We are excited about continuing our partnership with the clubs and supporting AFL players to stay fuelled and help improve their performance. AFL is arguably one of Australia’s most physically demanding sports requiring high levels of speed, strength and endurance and we’re committed to supporting the elite performance of these players.”
Gatorade has renewed its sponsorship of the Australian Football League (AFL) for another three years.
The sports drink brand will continue as the official hydration partner of Australian rules football's elite men's competition, and will now assume the same role for the newly launched AFL Women's competition. The deal includes a range of branding rights and will see Gatorade support the league's health and performance research through the Gatorade Sports Science Institute (GSSI).
“We’re thrilled to have renewed our partnership with Gatorade, an instantly recognisable global brand, for the next three years,” said Richard Simkiss, corporate business manager at the AFL.
“Not only does this partnership continue to support us financially in the non-alcoholic beverage category, but it also supports the athletes of Australia’s great game, supplying one of the most scientifically researched and game-tested sports drinks in the world.
“The NAB AFL Women’s partnership comes at a great time, as we make history with the AFLW competition.”
Robbert Rietbroek, the chief executive of Gatorade parent PepsiCo in Australia and New Zealand, added: “We are excited about continuing our partnership with the clubs and supporting AFL players to stay fuelled and help improve their performance. AFL is arguably one of Australia’s most physically demanding sports requiring high levels of speed, strength and endurance and we’re committed to supporting the elite performance of these players.”
