French Tennis Federation gets trendy with Lacoste deal

Brand to supply French national tennis team kits and co-branded merchandise.

13 January 2020 Pearce Bates

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Sportswear brand Lacoste has signed a six-year extension to its apparel deal for the French Tennis Federation (FFT).

The new arrangement will see Lacoste continue as kit provider for the country’s senior national tennis teams in the Davis and Fed Cup competitions, along with the country’s junior and paratennis squads. Merchandise will also be sold from 2021 as part of an Equipes de France and Lacoste co-branded license.

The French brand has a history of involvement with domestic tennis. In 2018, Lacoste renewed its agreement with the FFT covering the French Open Grand Slam tournament until 2025. Lacoste is also a Roland Garros premium partner and is the current kit provider for French player Benoit Paire.

Lacoste is in the midst of a drive to further its involvement with French sport as one of three sportswear manufacturers, alongside Le Coq Sportif and Nike, reportedly bidding for rights to the country’s Olympic kit at the 2024 Paris Games, according to L’Equipe. That deal would also include apparel for Paris 2024 staff, referees and volunteers.

Sportswear brand Lacoste has signed a six-year extension to its apparel deal for the French Tennis Federation (FFT).

The new arrangement will see Lacoste continue as kit provider for the country’s senior national tennis teams in the Davis and Fed Cup competitions, along with the country’s junior and paratennis squads. Merchandise will also be sold from 2021 as part of an Equipes de France and Lacoste co-branded license.

The French brand has a history of involvement with domestic tennis. In 2018, Lacoste renewed its agreement with the FFT covering the French Open Grand Slam tournament until 2025. Lacoste is also a Roland Garros premium partner and is the current kit provider for French player Benoit Paire.

Lacoste is in the midst of a drive to further its involvement with French sport as one of three sportswear manufacturers, alongside Le Coq Sportif and Nike, reportedly bidding for rights to the country’s Olympic kit at the 2024 Paris Games, according to L’Equipe. That deal would also include apparel for Paris 2024 staff, referees and volunteers.