Independent investment house Fixi Plc has announced it will extend its title sponsorship of Superbike World Championship (WSB) team Crescent Suzuki to cover the duration of the 2013 WSB season.
Under terms of the agreement, financial details of which were not released, the team which made its WSB debut this year will continue to be officially known as Fixi Crescent Racing.
The relationship between the two organisations began when London-based Fixi joined as a partner of Crescent Suzuki during the 2011 British Superbike Championship.
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“The commercial world isn't getting any easier, and therefore we are delighted to have secured Fixi's continued partnership into 2013,” said recently appointed team manager Paul Denning. “Our job now is to repay the faith that Richard and his co-directors at Fixi have demonstrated, and to develop the performance level further from the greatly improved base we now have.
“Equally, we need to help FIXI with a range of off-track activities that will assist the awareness and understanding of their business in different markets across the world,” Denning added.
Richard Wynn, Fixi chief executive, said, “Fixi is delighted to be continuing the title sponsorship with the Crescent Suzuki team for 2013 and we are looking forward to making the partnership an even stronger and more successful one for both parties. We knew it would raise our profile and introduce Fixi to new markets when we took on the role as a title sponsor of a premier World Superbike team and that has certainly been the case. We are now looking forward to cementing the relationships we have made this year and searching out new markets through our involvement with the team and WSB series.”
Crescent Suzuki – Fixi