FireIce has extended its sponsorship deal with NHRA drag-racing driver Jay Payne for another three years.
The fire retardant brand's logo will continue to appear on Payne's Peak Motor Oil Top Alcohol Funny Car until at least 2015, while it will have title sponsorship of his FireIce Pro Mod car. The partnership will also help Payne continue his activities with American firefighters; he will go on regularly hosting groups of firefighters in his pit area at race meetings, while his car will carry branding from the Leary Firefighters Foundation, Angel Faces and the National Fallen Firefighters Foundation charities.
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Michael Cordani, the chief executive of FireIce parent company GelTech Solutions, said: “Jay's our guy. Since Jay got the deal with Peak for his Funny Car we've been approached by several other teams about helping them but the reality is we never left Jay. We just gave up the primary position so Jay could be better funded. We've still been on his Funny Car, and of course the Pro Mod car too, and we're staying with Jay moving forward.”
The 2013 NHRA season begins with the 53rd annual O'Reilly Winternationals at the Auto Club Raceway in Pomona, California from 15th to 17th February.
Jay Payne – FireIce