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Soccer’s global governing body Fifa has announced that its Fifa+ streaming service will provide free-to-air (FTA) coverage of the 2023 Club World Cup across more than 50 territories.
Confirmed:
- All seven matches from the intercontinental tournament will air on Fifa+ in the live markets
- Post-game highlights will also be available on the platform
- European territories include the UK, Germany, the Netherlands and the Nordic countries
- Other major markets where Fifa+ will stream the tournament include Canada, China and India
Context:
The streaming service launched last year as part of Fifa’s plans to provide coverage of underserved competitions to new audiences around the world and capture more fan data. Fifa+ streamed the Qatar 2022 World Cup in Brazil for free. Fifa revealed after the tournament that three times more local fans used digital platforms to consume the World Cup compared to 2018, with streams gaining more than 40 million unique viewers throughout the tournament.
Coming next:
The Club World Cup has never been a major draw for broadcasters and by offering games for free via Fifa+, Fifa will be hoping to draw in more users and better understand the tournament’s audience before it expands to a 32 teams in 2025.
