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Fifa names Algorand as blockchain partner

Blockchain firm to help global soccer body develop Web 3.0 strategy.

3 May 2022 Rory Jones

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  • Algorand becomes Qatar 2022 World Cup regional supporter in North America and Europe
  • Deal also designates brand as 2023 Women’s World Cup sponsor

Fifa has named Algorand as its official blockchain sponsor ahead of the Qatar 2022 World Cup in a technical partnership that will inform the Web 3.0 strategy of soccer’s global governing body.

The new deal will also see the blockchain firm become a regional supporter of the 2022 World Cup in North America and Europe, as well as an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.

Through the new partnership, Algorand will help Fifa develop its digital asset strategy for Web 3.0 in line with the soccer body’s sustainability goals.

The Boston-based company will gain branding inventory across Fifa’s assets, as well as other promotional opportunities.

“The collaboration is a clear indication of Fifa’s commitment to continually seeking innovative channels for sustainable revenue growth for further reinvestment back into football ensuring transparency to our stakeholders and worldwide football fans – a key element of our vision to make football truly global,” said Fifa president Gianni Infantino.

“I look forward to a long and fruitful partnership with Algorand.”

Silvio Micali, founder of Algorand, added: “From the beginning, Algorand has focused on building technology that promotes inclusivity, opportunity and transparency for all.

“This partnership with Fifa, the most globally recognised and distinguished organisation in sports, will showcase the potential that the Algorand blockchain has to transform the way we all experience the world’s game.”

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