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Fiba to live stream games on Twitch as part of wider content deal

Basketball body is first international federation to join Amazon-owned platform.

25 February 2021 Sam Carp

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  • Fiba to broadcast 600 hours of live basketball annually on Twitch, including all Fiba 3×3 competitions and EuroLeague Women
  • Federation to establish global network of Twitch creators, who will co-stream live games and produce their own programming and formats

The International Basketball Federation (Fiba) will live stream around 600 hours of live games a year on Twitch as part of a broader partnership with the Amazon-owned streaming service. 

The tournaments that will be broadcast include all Fiba 3×3 competitions, the EuroLeague Women and selected youth events. In addition, highlights and delayed coverage of Fiba’s national team and other club competitions will be packaged and distributed uniquely for Twitch creators.

Starting this spring, the multi-year deal will also see the global governing body broadcast ‘other unique programming formats’ which it said are being tailored to leverage Twitch’s interactive tools and features.

As part of the agreement, Fiba will grant Twitch creators access to official footage so that fans can produce basketball-related content on their own channels. The organisation plans to establish a global network of creators in each of its major markets – including the US, France, Italy, Spain and Australia – who will co-stream live games and create their own programming and formats to share with their followers.

The agreement is the first between Twitch and an international federation, although the platform already shows live basketball through its partnerships with USA Basketball and the National Basketball Association’s (NBA) G League development competition.

“Fiba is an innovation-driven organisation and is passionate about bringing fans together in new interactive ways around live streaming “ said Damian Burns, Twitch’s senior vice president for Europe, the Middle East and Africa (EMEA).

“This makes Fiba the perfect fit for Twitch. We are excited to see Fiba reach new and existing audiences across the globe with truly innovative content that makes the most of the tools and resources Twitch has to offer.”

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