Flyeralarm have become the new lead sponsor of German basketball club FC Bayern Munich basketball.
The online printing company's logo will appear on the front of the FC Bayern Munich jersey in both the Beko Basketball Bundesliga and in international competition for the next three years. Financial terms of the deal were not released. Last week, the club reached an agreement with Audi to sell the naming rights to the revamped Rudi-Sedlmayer Hall.
Bernd Rauch, the FC Bayern Munich vice-president, said: "After the experience of last season, we are very happy together with Flyeralarm GmbH to take up the challenges in national and international basketball."
FC Bayern Munich Basketball will return to the Beko Basketball Bundesliga in 2011/12 after a 22-year absence following promotion from the Pro A division last season.
FC Bayern Basketball – Flyeralarm