Panasonic has become a global partner of Spanish soccer giants FC Barcelona.
The Japanese audiovisual technology company has signed a three-year deal to become an official partner of the reigning La Liga champions, entitling it to associate its brand with the team and use the Barça image in its future marketing.
Additionally, Panasonic’s Viera line of televisions becomes the official FC Barcelona TV device and will be used in various co-marketing campaigns, including in stores and online.
According to a club statement released on Monday, ‘the association of the image of FC Barcelona as one of the strongest and most popular teams in the world and that of Viera, which is aiming to become the leading brand in the TV market, is the key to this new link between Barça and the Japanese company.’
FC Barcelona – Panasonic