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Real Betis launch jersey NFTs in Fancurve’s first soccer club partnership

Digital fashion startup will let fans wear soccer shirts across the metaverse.

31 May 2022 Steve McCaskill
Real Betis launch jersey NFTs in Fancurve’s first soccer club partnership


  • Betis jersey NFTs will be tradeable via Fancurve and partner platforms
  • André Schürrle and Mario Götze are investors in fashion NFT startup

Fashion-focus non-fungible token (NFT) startup Fancurve has agreed its first club partnership and will create digital jerseys for fans of Spanish LaLiga team Real Betis to wear across the metaverse.

The officially licenced collection will be sold exclusively through Fancurve’s platform and the designs will celebrate the Seville-based club’s triumph in the Copa del Rey, as well as the culture and architecture of the Andalusian city.

The kits can be worn on avatars and traded on Fancurve’s own metaverse environment, which has social features and digital environments like locker rooms. However, unlike some other digital collectible environments, the Betis jersey NFTs will also be tradeable on partner metaverse platforms.

Fancurve also allows its partner clubs to add utility to the tokens, increasing their value. The NFTs will come in varying levels of rarity, with the cheapest ‘Onyx’ jersey costing €40. The aim is to make it as easy to purchase a digital jersey as it would be a physical one from the official club shop.

There is no need for an understanding of cryptocurrency or related technologies, with Fancurve accepting payment using a credit or debit card.

“For our debut club-themed drop, we wanted to partner with a top-flight soccer club with a tremendous fanbase and history,” said Andy Nestor, Fancurve co-founder. “We found the right partner in leading LaLiga club Real Betis, [they are] steeped in history and a club that now extends into basketball and esports. We look forward to growing with Real Betis and their community as we explore Web 3.0 football fandom together.”

“This partnership is a world-first for soccer, and we are delighted to be the first club on the Fancurve platform,” added Ramón Alarcón, general director of business at Real Betis. “This hugely innovative project will allow fans around the globe to become part of the Betis family and show their passion for the club as they spend time in the metaverse.”

Fancurve raised US$6.25 million in seed funding last month, with investors including soccer platform OneFootball and former German international soccer players André Schürrle and Mario Götze.

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