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Fabric raises US$4m to boost fan interaction platform

AR specialist says it plans to expand into other industries as company scales.

30 September 2022 Josh Sim


Geospatial web platform Fabric announced it has raised US$4 million, including investment from Sapir Venture Partners, that it says will improve and expand its offering.

Fabric transforms in-person events and experiences by delivering immersive real-time social, gaming, blockchain, and augmented reality (AR) experiences.

The capital raised will be used for product development, expansion, customer success, platform enhancements, improved data management, process automation, as well as the design and scaling of additional experiences.

Based in Los Angeles, Fabric’s no-code platform enables sports teams to easily engage fans with cutting-edge technology that enhances the fan experience, all of which is powered by a proprietary geospatial technology and artificial intelligence (AI) engine that has been designed to satisfy each team’s unique needs.

Fabric claims to ‘put an interactive jumbotron in every sports fan’s pocket’ via its core product called a ‘Space’, which enables teams to deliver geospatial web experiences known as ‘Fabs’ visible through the camera on any mobile phone.

Each ‘Fab’ is an individual AR asset viewed through users’ mobile devices that invites interaction and allow fans to engage in a range of entertaining activities. When a user completes an interaction, it constitutes a ‘Completed User Fab (CUF)’.

All ‘Spaces’ can be viewed directly through a mobile browser or integrated with the team’s native app.

“Fabric’s geospatial web is the first digital medium to sync time and place,” said Saul Garlick, the co-founder and chief executive of Fabric. “We are transforming when and how people consume content and fostering an enhanced presence in our experiences as well as deeper connections with the people around us.”

Fabric is working with five professional sports teams and leagues and has plans to expand into other industries as the company scales.

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