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F1 and Drive Coffee brew up multi-year partnership

Coffee company set to release exclusive Formula One products.

25 March 2021 Georgina Yeomans
  • Drive Coffee to be served in Formula One hospitality areas and within the paddock
  • Elsewhere, Williams Racing name Honibe as official partner ahead of 2021 season

Formula One has announced it will be partnering with coffee brand Drive Coffee in a multi-year deal.

As Formula One’s official coffee provider, the Colorado-based company’s products will be served to guests in the series’ hospitality area, The Paddock Club, as well as within the paddock and at other events worldwide.

In addition, the pair will collaborate on an exclusive range of coffee products which will be sold online and at grocery stores globally.

“We are delighted to be announcing Drive Coffee as the official coffee provider of Formula One ahead of the new season,” said Ben Pincus, director of commercial partnerships at Formula One.

“Their high-quality product, relentless approach to improvement and passion for the sport will allow us to reach fans in a new way and provide them with the fuel to enjoy our longest season yet.”

Elsewhere in Formula One, Williams Racing have announced Honibe as an official partner. The deal will see the health and wellness firm’s branding appear on the team’s race car, as well as on the sleeve of drivers George Russell and Nicholas Latifi.

The 2021 Formula One season begins on 26th March at the Bahrain International Circuit.

Formula One will partner with Drive Coffee for 2021 onwards.

Formula One

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