Extreme E
All-electric off-road SUV championship Extreme E has extended its UK free-to-air (FTA) broadcast partnership with ITV.
Confirmed:
- Commercial network agrees multi-year extension of its exclusive rights deal
- Extreme E to continue being shown across ITV and ITV4 linear channels
- Racing will also be shown on ITVX, the broadcaster’s streaming service, both live and on demand
Context:
Extreme E and ITV signed a three-year broadcast partnership in 2021, an agreement that became exclusive in 2022. This follows the sport for purpose championship’s broadcast strategy, focusing on FTA broadcasting to provide a lower barrier to entry for prospective fans.
Comment:
Ali Russell, managing director at Extreme E, said: “I am absolutely delighted that we have extended our broadcast partnership with ITV. There is great passion for motorsport in the UK and I am thrilled that we will continue to work with ITV. This gives us the platform to showcase our pioneering, gender equal championship – a world-first for motorsport – to a wide, engaged audience, and also raise awareness of the climate crisis and the need for sustainable solutions to climate change.
“Both Extreme E and ITV have a shared drive and commitment on this, and so this extension is a really important one. We look forward to continuing our work with Niall [Sloane – ITV director of sport], who has been such a big supporter these past three years and we look forward to developing our partnership even further.”
Coming next:
There is one event remaining in the 2023 Extreme E season, with the season finale taking place in Antofagasta, Chile, from 2nd to 3rd December. ITV’s new Extreme E deal will kick in for the start of the 2024 season.
