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English top-flight soccer club Everton have renewed and expanded a multi-year partnership with Davanti Tyres, enhancing the brand’s exposure across the club’s digital channels and physical assets.
Under the terms of the new arrangement, Davanti will remain Everton’s official global tyre partner, having signed a three-year deal with the international tyre manufacturer ahead of the 2017/18 Premier League season.
The renewal, for which financial terms were not disclosed, was announced in conjunction with Davanti’s first ever International Dealer Conference, held at Goodison Park on 28th February.
Alan McTavish, Everton’s commercial director, said: “We have worked closely with Davanti over the past three years to help maximise their brand visibility across global markets. It has been fantastic to see Davanti’s incredible international growth, which highlights the benefits of partnering with Everton.
“We aspire for longevity in all of our partnerships and in line with our own commercial ambitions and growth plans, it’s fantastic that our partners are extending and growing their relationships with us. We look forward to the next chapter of our partnership with Davanti and continuing our successful story together.”
Sean Maddocks, Davanti’s sales director for the UK and Ireland, added: “Since we first began working alongside Everton we have seen first-hand the power of two brands with a shared vision not only for growth and success, but for achieving those aims responsibly.
“For Davanti, the benefit has been clear as we have seen incredible growth from 15 countries at the beginning to our tyres now being sold in more than 60 countries. Working with Everton has played a significant part in that. Their brand is globally recognised and their commitment to Davanti, from hospitality to branding to reaching out into new territories with us, cannot be underestimated.”
English top-flight soccer club Everton have renewed and expanded a multi-year partnership with Davanti Tyres, enhancing the brand’s exposure across the club’s digital channels and physical assets.
Under the terms of the new arrangement, Davanti will remain Everton’s official global tyre partner, having signed a three-year deal with the international tyre manufacturer ahead of the 2017/18 Premier League season.
The renewal, for which financial terms were not disclosed, was announced in conjunction with Davanti’s first ever International Dealer Conference, held at Goodison Park on 28th February.
Alan McTavish, Everton’s commercial director, said: “We have worked closely with Davanti over the past three years to help maximise their brand visibility across global markets. It has been fantastic to see Davanti’s incredible international growth, which highlights the benefits of partnering with Everton.
“We aspire for longevity in all of our partnerships and in line with our own commercial ambitions and growth plans, it’s fantastic that our partners are extending and growing their relationships with us. We look forward to the next chapter of our partnership with Davanti and continuing our successful story together.”
Sean Maddocks, Davanti’s sales director for the UK and Ireland, added: “Since we first began working alongside Everton we have seen first-hand the power of two brands with a shared vision not only for growth and success, but for achieving those aims responsibly.
“For Davanti, the benefit has been clear as we have seen incredible growth from 15 countries at the beginning to our tyres now being sold in more than 60 countries. Working with Everton has played a significant part in that. Their brand is globally recognised and their commitment to Davanti, from hospitality to branding to reaching out into new territories with us, cannot be underestimated.”
