European Handball Federation secures new sponsor

Bet-at-home.com has signed another sports sponsorship, and will back the European Handball Federation for the next two years.

6 September 2009 Michael Long
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Bet-at-home.com has signed another sports sponsorship, and will back the European Handball Federation for the next two years.

The comprehensive deal will see Bet-at-home.com advertise in every handball arena in Europe, and will see it feature at all men’s and women’s EHF Champions League matches for the next two seasons, as well as at the EHF Cup, the Cup Winners’ Cup, the Challenge Cup and the European Cup finals.

“We are very satisfied to have Bet-at-home.com back in the boat,” said EHF marketing director, Peter Vargo. “The previous partner from the field of online sports betting asked for early termination of the cooperation due to a strategic change planned by the company. Bet-at-home.com has shown its dedication towards handball on several occasions and we have very positive experience from our earlier period of cooperation. We are looking forward to a fruitful partnership where the two parties shall reach the common goals set out.”

Bet-at-home.com chief executive, Jochen Dickinger, added: “Handball plays an important role in our sponsoring strategy, because our core markets in Eastern Europe, Germany and Spain take a great interest. Currently we are sponsoring partner of the Romanian and the Czech Handball Federation and the Handball League of Spain. We also had a very good experience with the World Championship in Croatia. Due to a great TV presence combined with on-site promotion activities, we will be able to extend our position on the markets further on.”

ehfTV.com will continue its service of streaming top games live from the EHF Champions League – in partnership with bet-at-home.com. The sports betting company will be the exclusive presenter of live matches available free of charge for the handball fans via the internet streaming platform.