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European Tour teams with Zoom for virtual experiences

Collaboration to provide new experiences for media, commercial partners, hospitality guests and fans.

11 May 2021 Sam Carp
  • Zoom Media Centre will host virtual press conferences and key stakeholder activities at tournaments
  • Multi-year deal comes after Zoom partnered with Formula One to continue Virtual Paddock Club
  • European Tour also expects collaboration to help reduce golf circuit’s carbon emissions

Golf’s European Tour has become the latest sports property to formalise an official partnership with communications technology company Zoom.

The multi-year deal will see Zoom provide the Europe’s leading men’s golf circuit with a suite of communications services, including virtual and collaborative experiences for media, commercial partners and fans. The collaboration will also give hospitality guests the opportunity to join a virtual clubhouse at select events.

As part of the agreement Zoom has launched the Zoom Media Centre, which will be used for virtual press conferences and key stakeholder activities during tournaments, starting with this week’s Betfred British Masters at The Belfry.

The European Tour also noted that the partnership will help the organistion to reduce its carbon emissions by enabling it to carry out various operations remotely.

Guy Kinnings, the deputy chief executive, Ryder Cup director and chief commercial officer at the European Tour, said: “The way each of us interacts has changed considerably over the past 12 to 18 months and we are excited to fully leverage the broad capabilities and services of Zoom to our wider business, creating innovative solutions for driving future engagement with players, media, partners and our fans.”

Zoom, which will be the official unified communications partner of the European Tour, recently signed a deal with Formula One to provide the global motorsport series with communications services for business and hospitality during and beyond the Covid-19 pandemic.

The company now joins Rolex, BMW, Callaway, DP World, Emirates and Workday as an official partner of the European Tour.

Janine Pelosi, chief marketing officer at Zoom, added: “Through a combination of virtual and on-site activations we will provide a seamless hybrid and collaborative model shaping the future of sports events for all stakeholders involved including media, commercial partners, hospitality guests and the fans.”

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