French rugby side ASM Clermont Auvergne have signed a new shirt sponsorship agreement with car rental firm Europcar.
As part of the agreement, Europcar’s logo will be displayed below the number on the back of the team’s playing shirts in European Cup matches until the end of the 2015/16 season. Europcar will also receive branding at the Top 14 club’s Marcel Michelin stadium.
Europcar’s first game sponsoring ASM Clermont Auvergne’s shirts took place last weekend when the club confirmed their place in the semi finals of this year’s Heineken Cup with a 36-14 thrashing of French rivals Montpellier.
“Team spirit is a universal value that brings us together, despite the diversity of our 1,300 employees in France,” said Europcar France chief executive Eric Dodin.
“We are therefore proud and happy to support ASM Clermont Auvergne and support the French rugby values we share.”
Financial terms of the agreement were not released.
Clermont Auvergne – Europcar