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Emma Raducanu named Dior brand ambassador in ‘US$2.75m’ deal

Tennis star to promote womenswear collections and skincare products.

20 Oct 2021 Rory Jones

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  • US Open champion recently became ambassador for Tiffany & Co
  • Raducanu wore Dior dress at the recent premiere of the new James Bond film

British tennis star Emma Raducanu has become a brand ambassador for French fashion house Dior, in a deal which the Daily Mail reports is worth around UK£2 million (US$2.75 million).

Through the new endorsement deal, Raducanu will represent Dior designer Maria Grazia Chiuri’s womenswear collection, as well as the brand’s skincare and makeup products.

The US Open champion, who became the first female British tennis player to win a Grand Slam in 44 years in September, was also the first ever qualifier to win the tournament.

Raducanu recently wore a Dior dress at the premiere at the new James Bond film, ‘No Time To Die’, on 28th September, telling Vogue that “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.

“The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”

She added: “Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique.

“The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice.”

In September, Raducanu secured her first high-profile post-title endorsement deal with Tiffany & Co, having worn the New York-based jewellery brand’s products throughout her run at the US Open.

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