Jonas Wicker
The European League of Football (ELF) has teamed up with Amazon Web Services (AWS) to streamline its game broadcasts by leveraging cloud-based remote production tools and infrastructure.
Confirmed:
- Games set to benefit from lower video latency, better video quality, more reliability, lower production costs, and a reduction in the ELF’s ecological footprint
- The ELF also enters into an exclusive official data and streaming partnership with Genius Sports
- Genius gets exclusive rights to capture, manage and distribute official data and live video streams from ELF games through its sportsbook partners
- Genius to support the expansion of the ELF’s global sponsorship network, commercial partners and fans
- ELF also strikes deal with Panini to produce trading cards and stickers
Context:
As well as streamlining how its games are broadcast to fans worldwide, the pact with AWS forms part of the ELF’s aim to reduce more than 300 tons of CO2 emissions during the 2023 season by leveraging the cloud.
Comment:
“Our collaboration with AWS allows us to remotely produce our 2023 season using the AWS cloud,” said Zeljko Karajica, chief executive of the ELF.
“We are delighted to be pioneers in Europe by implementing this innovative production technology in cooperation with AWS.”
Coming next:
The ELF kicks off its third season on 3rd June.
