EA and 2K renew video game agreement with the NBA

Take-Two Interactive and Electronic Arts (EA) have extended their longstanding relationship with the National Basketball Association (NBA), enabling them to continue to develop, publish and distribute officially licensed NBA video games.

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Take-Two Interactive and Electronic Arts (EA) have extended their longstanding relationship with the National Basketball Association (NBA), enabling them to continue to develop, publish and distribute officially licensed NBA video games.

The new multi-year agreement, exact details of which were not released, covers video games designed to be played on consoles, online and mobile devices. EA, through their EA Sports division, and Take-Two Interactive, the parent company of 2K Sports, will develop a number of NBA games including traditional five-on-five simulations and arcade-style titles.

So far this year, 2K Sports’ release of NBA 2K 11 has sold more than five million copies, a record for the NBA 2K franchise which debuted in 1999. EA Sports, an NBA licensee since 1991, revived popular 1990s title NBA Jam in October 2010, with a follow-up entitled NBA Jam: On Fire being set for release later this year and a more traditional five-on-five title planned for 2012.

Sal LaRocca, executive vice president of global merchandising for the NBA, said: “We have had successful and longstanding relationships with both 2K Sports and EA Sports. Extending our agreements with the top sports video game developers continues to maximise our presence in this category, while ensuring our fans the best selection of NBA video games.”

Both video game developers retain the ability to use the organisation’s official teams and players in their NBA titles. They are also entitled to work with the NBA to promote their games through global marketing and promotional programmes as well as through league-backed ventures such as NBA TV, NBA.com and grassroots events.

Jason Argent, vice president of marketing for 2K Sports, said: “We’re pleased to extend our successful relationship with the NBA that will allow 2K Sports to continue to innovate the basketball video game category with our critically acclaimed NBA 2K franchise. Our partnership ensures that we can continue to marry innovative gameplay with the authenticity of the NBA that today’s sports fans demand.”

“We’re pleased to continue our longstanding partnership with the NBA. With our all-new digital download of NBA Jam coming this fall and a new simulation title in development for release next year, we have a strong line-up of innovative NBA titles coming soon from EA Sports,” added Jordan Edelstein, vice president of marketing for EA Sports.

National Basketball Association – EA, 2K