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- DraftKings first partnered with PGA Tour in 2019
- Reignmakers also covers football and UFC
Sports betting firm DraftKings has partnered with the PGA Tour to add the world’s leading golfers to its Reignmakers non-fungible token-based (NFT) fantasy game.
The digital collectibles are used to play in weekly fantasy games, with real-life athlete performance used to decide the winner and millions of dollars available in cash prizes.
Cards are available in random packs, much like physical collectibles, and can be traded on the DraftKings marketplace with other players. As is convention with such collectibles, each card is available in different rarities that determine their value.
All of the NFTs are minted on the Polygon blockchain.
DraftKings has already launched Reignmakers collections for football and the United Fighting Championship (UFC), with the first PGA Tour set launched in time for the Players Championship in March.
Golf fans will be able to build their collection by opening packs and purchasing cards on the marketplace, with drops taking place throughout the season.
DraftKings has operated the PGA Tour’s official daily fantasy game since 2019 and became the tour’s official betting operator in 2020. There are also plans to introduce a physical sportsbook at TPC Scottsdale later this year.
The company recently cut 140 jobs as part of a reorganisation designed to make the US gambling firm more efficient as it chases profitability.
The PGA Tour recently overhauled its mobile application and official website in a bid to drive fan engagement, while the first season of the ‘Full Swing’ documentary series launched on Netflix earlier this month.
The US-based golf circuit has also just agreed a new, five-year partnership with the Pacific Life insurance brand for marketing integrations into broadcast and digital platforms, that will also see PGA Tour players used to deliver added brand awareness campaigns.
