DHL renews global deal with Formula One

DHL has renewed its global sponsorship of Formula One ahead of this year's season-opening Australian Grand Prix.

12 March 2013 Eoin Connolly

DHL has renewed its global sponsorship of Formula One ahead of this year's season-opening Australian Grand Prix.

The Deutsche Post-owned multinational, which began its association with the sport in 2004, will continue as the worldwide logistics partner of the series. It will provide its full range of services to Formula One, including ocean and air freight, express, customs brokerage and specialist handling, across all 19 Grands Prix this year. It will be entrusted with the shipping of cars and components as well as broadcast equipment.

The deal will also entitle DHL to a range of media and branding rights associated with Formula One.

Bernie Ecclestone, the chief executive of Formula One Group, said: “We are very pleased to be continuing our winning partnership with DHL over the coming seasons. We have a longstanding operational and commercial relationship with DHL, and we are more than happy to have DHL as one of our global brands again, who are dedicated to delivering exceptional quality.”

Roger Crook, the chief executive of DHL Global Forwarding Freight, described Formula One as “the perfect fit” for the company's services, adding: “Our partnership is built on a shared commitment to values such as speed, precision and conquering new frontiers. DHL has long been a pioneer in global transportation and supply chain management and has over 25 years of experience in motorsports logistics, specifically. We are confident that we can continue to add exceptional value to Formula 1 as it expands to new markets and continuously innovates to deliver excitement to its global fanbase.”

“DHL is able to share the positive emotions and thrills of Formula 1 not just with the existing fan base of the sport, but with over 285,000 employees and millions of customers in over 220 countries and territories worldwide,” said Deutsche Post DHL senior vice president of brand marketing Wolfgang Giehl. “As a world leader in logistics, we are able to use a broad range of marketing platforms to demonstrate the values we share with Formula 1 and to tell the unique story of how DHL works behind-the-scenes to help make this high-octane, extremely demanding sport a continued success.”

Melbourne Park will play host to the Australian Grand Prix on Sunday 17th March as the 2013 Formula One season gets underway.

Formula One Group – DHL