DAZN halves cost of Brazilian subscription

OTT platform sets out new 2020 price plan to drive regional growth.

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DAZN, the multi-territory sports over-the-top (OTT) service, is cutting the price of its monthly subscription in Brazil by 48 per cent to R$19.90 (US$4.90) from the first quarter of 2020.

The group announced on 16th December that the price would drop from R$37.90 (US$9.30) as part of a new initiative available to both new and existing customers, and forms part of the company’s plans to accelerate growth in the region.

“We already have a large number of Brazilians within the platform and have achieved record downloads in just seven months of operation,” says Bruno Rocha, DAZN’s executive vice president in Brazil. 

“We are very optimistic about the speed and scale of growth we will gain with the new price of R$19.90 per month.”

DAZN, which claims to own the world’s most downloaded sports app, has also added exclusive Brazilian rights to at least 52 games from the Paranaense Championship, the regional soccer competition played in Brazil’s southern state of Paraná. 

The latest deal adds to a strong soccer portfolio including coverage from the Copa Sudamericana, South America’s second-tier club competition, as well as European top-flight leagues including Italy’s Serie A, France’s Ligue 1, and England’s Premier League. 

DAZN, the multi-territory sports over-the-top (OTT) service, is cutting the price of its monthly subscription in Brazil by 48 per cent to R$19.90 (US$4.90) from the first quarter of 2020.

The group announced on 16th December that the price would drop from R$37.90 (US$9.30) as part of a new initiative available to both new and existing customers, and forms part of the company’s plans to accelerate growth in the region.

“We already have a large number of Brazilians within the platform and have achieved record downloads in just seven months of operation,” says Bruno Rocha, DAZN’s executive vice president in Brazil. 

“We are very optimistic about the speed and scale of growth we will gain with the new price of R$19.90 per month.”

DAZN, which claims to own the world’s most downloaded sports app, has also added exclusive Brazilian rights to at least 52 games from the Paranaense Championship, the regional soccer competition played in Brazil’s southern state of Paraná. 

The latest deal adds to a strong soccer portfolio including coverage from the Copa Sudamericana, South America’s second-tier club competition, as well as European top-flight leagues including Italy’s Serie A, France’s Ligue 1, and England’s Premier League.