DAZN Media, the advertising division of sports media firm DAZN Group, is in the market for a brand to become the global sponsor of its multi-platform soccer offering.
DAZN is positioning the ‘Global Football Package’ as an alternative to traditional sponsorships with leagues and teams, opening up the opportunity for a brand to attach itself to the company’s soccer output across its over-the-top (OTT), digital, video-on-demand (VOD) and social platforms.
The centralised package includes sponsorship of DAZN’s live soccer coverage, which varies from market to market but includes the Uefa Champions League and Conmebol Copa Libertadores continental club competitions, as well as the top divisions in England, Spain, Italy and France, among others.
Billed as DAZN’s ‘biggest-ever football package’, the offer also comprises headline sponsorship across Goal, the soccer news website, as well as all VOD soccer content published on DAZN and Goal’s YouTube channels and the DAZN Player video network.
DAZN’s creative team has also built a multi-platform branded content offering into the package to support the media placements.
“We feel this is a step change in how brands can align with premium football and target fans,” said Stefano D’Anna, DAZN Group’s executive vice president of media. “It’s a package that will rival any mainstream football sponsorship.
“Football content consumption is fragmenting and reaching modern digital audiences is getting harder and harder. By aggregating our assets, we can offer a brand the best global football with localised relevance. All underpinned by digital targeting, delivery and reporting that ensures accountability and limits wastage.”
DAZN claims that the package will allow a potential partner to reach over 400 million people in over 40 markets. The company’s streaming service is currently available in Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States.
DAZN Media, the advertising division of sports media firm DAZN Group, is in the market for a brand to become the global sponsor of its multi-platform soccer offering.
DAZN is positioning the ‘Global Football Package’ as an alternative to traditional sponsorships with leagues and teams, opening up the opportunity for a brand to attach itself to the company’s soccer output across its over-the-top (OTT), digital, video-on-demand (VOD) and social platforms.
The centralised package includes sponsorship of DAZN’s live soccer coverage, which varies from market to market but includes the Uefa Champions League and Conmebol Copa Libertadores continental club competitions, as well as the top divisions in England, Spain, Italy and France, among others.
Billed as DAZN’s ‘biggest-ever football package’, the offer also comprises headline sponsorship across Goal, the soccer news website, as well as all VOD soccer content published on DAZN and Goal’s YouTube channels and the DAZN Player video network.
DAZN’s creative team has also built a multi-platform branded content offering into the package to support the media placements.
“We feel this is a step change in how brands can align with premium football and target fans,” said Stefano D’Anna, DAZN Group’s executive vice president of media. “It’s a package that will rival any mainstream football sponsorship.
“Football content consumption is fragmenting and reaching modern digital audiences is getting harder and harder. By aggregating our assets, we can offer a brand the best global football with localised relevance. All underpinned by digital targeting, delivery and reporting that ensures accountability and limits wastage.”
DAZN claims that the package will allow a potential partner to reach over 400 million people in over 40 markets. The company’s streaming service is currently available in Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States.
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