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DAZN applies for German linear distribution licence

Digital sports media firm eyes roll out of DAZN1 and DAZN2 channels.

16 October 2020 Steven Impey

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  • DAZN channels currently available in commercial premises
  • Approval would grant cable, satellite, terrestrial and IPTV distribution
  • Follows 2021/22 Bundesliga and Champions League rights deals

Global digital subscription service DAZN has applied to the Berlin-Brandenburg media authority (Mabb) to request permission to distribute its DAZN1 and DAZN2 linear sports channels in Germany.

As it stands, the streaming service’s German operation offers the channels to commercial premises only. If approved, the new licence would grant their distribution via cable, satellite, terrestrial, and IPTV platforms.

While DAZN continues its push in key European markets, the company has a similar set up in Italy, having launched its linear DAZN1 channel for distribution via Sky Italia as part of a deal signed with the domestic pay-TV operator in September last year.

DAZN’s application comes with its German service set to become one of the main broadcast partners for domestic top-flight soccer’s Bundesliga from the start of the 2021/22 season, upping its live match quota by more than 60 compared to the current campaign.

The digital sports media company is also set to become Uefa’s main broadcast partner for the Champions League in Germany from the start of next season. In addition to the elite club soccer competition, DAZN has secured rights to the secondary Uefa Europa League.

The company has also recently expanded its reach in the German market after striking separate regional agreements with two telecommunications companies, Deutsche Telekom and Vodafone, for distribution of DAZN content via their respective MagentaTV and GigaTV streaming platforms.

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