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Crystal Palace iron out Iqoniq sleeve sponsor deal

Fan engagement platform takes over sponsorship inventory from Dongqiudi.

1 September 2020 Sam Carp

Getty Images

  • Palace’s previous deal worth a reported UK£1m per year
  • Iqoniq adds Premier League club to partnerships with AS Monaco and Marseille
  • Monaco-based company secured €100m funding in July ahead of September launch

Top-flight English soccer side Crystal Palace have announced fan engagement platform Iqoniq as their new sleeve sponsor.

The deal will see Iqoniq, which launches this month, replace Chinese soccer app Dongqiudi on the left sleeve of Palace’s playing shirts from the start of the 2020/21 Premier League season. 

The wide-ranging agreement, which designates Iqoniq as Palace’s exclusive fan engagement partner, will also see the company’s branding feature prominently inside the Eagles’ Selhurst Park home.

In return, Iqoniq is set to provide fans of the South London club with access to unique content and experiences. There will also be prizes and rewards for the most engaged supporters on the platform. 

The financial terms and duration of the agreement have not been made public. Palace’s previous deal with Dongqiudi, which was signed in 2017, was worth a reported UK£1 million (US$1.3 million) per season.

Palace chairman Steve Parish said: “This partnership with Iqoniq is a fantastic opportunity for us to further engage with our existing fanbase on a new platform, while offering quality content combined with innovation, to expand our international reach to prospective fans at a time when finding new ways to engage with our audience is so important.”

Iqoniq is already a partner of French soccer clubs AS Monaco and Marseille, as well as EuroLeague Basketball, the European Handball Federation (EHF) and the McLaren Formula One team.

The Monaco-headquartered company recently secured €100 million (US$118 million) in funding from Lux Media Investments, a Luxembourg-based private investment firm, to support its development and expansion.

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