Getty Images
Cricket South Africa (CSA) has announced Italian sportswear brand Lotto Sport as its new official technical partner.
Contract:
- Agreement covers all CSA national teams across all formats
- Lotto to supply playing and training kits
- Deal also extends to production of merchandise and CSA staff apparel
Context:
CSA previously had its kit supplied by UK-based Castore, which had signed on with the national governing body in September 2021. The contract had been due to run until 30th September 2024. Prior to that, CSA had a long-term kit deal with New Balance which ran from 2015 to 2021 after both parties agreed to cut short a partnership that had been set to continue until 2023.
For Lotto, which is best known as a soccer and tennis-focused brand, the tie-up marks its biggest entry into the cricket market.
Comment:
“This is a historic moment for Lotto Sport internationally,” said Lotto Sport South Africa chief executive Yusuf Dockrat.
“Being a traditionally football and tennis brand, what better way to spearhead a footprint into global cricket than with the sponsorship of the Proteas men and women’s teams.
“We are extremely excited for what the future holds for South African cricket and Lotto Sport South Africa.”
Coming next:
Lotto’s new one-day international (ODI) kit will debut when the Proteas men’s side face Australia in a five-match series that starts on 7th September. South Africa’s 2023 ICC Cricket World Cup campaign in India gets underway against Afghanistan on 29th September.
