Australian rules football side Collingwood have renewed their agreement with insurance firm CGU until the end of 2022, the biggest commercial deal in the club's history.
The deal will see CGU's slogan, ‘see it through’, remain on the back of Collingwood's playing shirts for the next five seasons of the Australian Football League (AFL).
CGU also becomes a foundation partner of Collingwood's newly established women's side, which will play in the inaugural season of the AFLW.
“We are extremely proud of our longstanding relationship with CGU,” said Eddie McGuire, the Collingwood president. “We have already achieved many great things together on and off the field and look forward to collaborating further over the next five years. This is the biggest commercial deal in the club’s history and we are thrilled to be standing side by side with a respected and trusted leader in the insurance industry.”
CGU's partnership sees them work closely with the Melbourne-based club on community initiatives and charitable drives, including the Magpie Nest programme, which helps to provide housing for homeless people across the state of Victoria.
Australian rules football side Collingwood have renewed their agreement with insurance firm CGU until the end of 2022, the biggest commercial deal in the club's history.
The deal will see CGU's slogan, ‘see it through’, remain on the back of Collingwood's playing shirts for the next five seasons of the Australian Football League (AFL).
CGU also becomes a foundation partner of Collingwood's newly established women's side, which will play in the inaugural season of the AFLW.
“We are extremely proud of our longstanding relationship with CGU,” said Eddie McGuire, the Collingwood president. “We have already achieved many great things together on and off the field and look forward to collaborating further over the next five years. This is the biggest commercial deal in the club’s history and we are thrilled to be standing side by side with a respected and trusted leader in the insurance industry.”
CGU's partnership sees them work closely with the Melbourne-based club on community initiatives and charitable drives, including the Magpie Nest programme, which helps to provide housing for homeless people across the state of Victoria.
