Cisco, the official technology sponsor for the National Hockey League (NHL), has announced it will be a sponsor of the 2011 Heritage Classic.
As part of the sponsorship, Cisco will be on site at the fan festival outside McMahon Stadium in Calgary, which is hosting the outdoor game between the Calgary Flames and the Montreal Canadiens, on Saturday 19th and Sunday 20th February where they will be presenting various events using their TelePresence technology.
These will include air hockey challenges, trivia games and a chance to chat with NHL alumni including former Flames winger Theo Fleury, with the east parking lot outside the stadium being transformed into a dedicated fans area that has been titled the Specator Plaza.
Nitin Kawale, president of Cisco Canada, said: "Cisco is delighted to further demonstrate our ongoing relationship with the NHL as a strategic technology partner, helping the NHL develop new fan engagement opportunities.
“With Cisco TelePresence, we're looking forward to bringing Canadian fans together for a fun-filled weekend and generate some friendly-spirited rivalry."
Fans in Montreal also have a chance to get involved on the Sunday, as Cisco will also be on site at a fan event at the Bell Centre, which will be linked up to the event in Calgary through a Cisco TelePresence endpoint. Former Canadiens winger Georges Laraque will be on hand in Montreal.
It is not the first time that Cisco services are being used at an NHL event in Montreal, as their TelePresence technology enabled fans at the Bell Centre to chat with players and alumni in the green room during the 2009 All-Star Game.
David Lehanski, group vice president of the NHL, said: "We are thrilled to have Cisco as a sponsor of the 2011 Tim Hortons NHL Heritage Classic. We have the most tech-savvy fans in sports and, together with Cisco as our technology partner, we aim to give our fans access to NHL players, content and events no matter where they are.
“With Cisco TelePresence in the Spectator Plaza and Bell Centre, fans of the Flames and Canadiens can fuel their passion for the sport and join in the spirit of the event."
More than 40,000 spectators are expected to be in attendance at McMahon Stadium as Calgary host Montreal in the first outdoor hockey game to be played in Canada since the original NHL Heritage Classic at Edmonton’s Commonwealth Stadium in November 2003. Tim Hortons are the title sponsors of the game itself, which takes place on Sunday.
NHL Heritage Classic – Cisco