The Circuit of the Americas has agreed a 'multi-year' sponsorship deal with entertainment publication Austin360.
The Austin American-Statesman-published title has taken the naming rights to the new 14,500-seater amphitheatre at the track, which this year will host races in the V8 Supercars and Moto GP as well as the Formula One US Grand Prix. The Austin360 Amphitheater will be run in partnership with promoter Live Nation and is set to stage a complementary series of concerts and other major events – including performances by the likes of Jimmy Buffet, the Dave Matthews Band, and Train – with its title sponsor providing extensive publicity and other support.
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Bobby Epstein, the founding partner of the Circuit of the Americas, said: “Circuit of The Americas is delighted to welcome Austin360 as the naming rights partner for our new amphitheatre. Partnering with the largest and most successful media company in Central Texas gives us a tremendous advantage as we introduce a brand new concert stage into Austin’s established music scene. In addition to the benefits of working with a local company, we can leverage Austin360’s robust, multi-media content platforms, as well as those of its publisher, to market and promote what will be a truly exceptional entertainment experience in a world-class facility that calls the ‘Live Music Capital of the World’ its home.”
The Austin360 Amphitheater will open on 5th April with a concert featuring country stars Kenny Chesney and Kacey Musgraves.
Circuit of the Americas – Austin360