As part of a new multi-year deal, global sports marketing agency Octagon has been appointed as the official marketing partner of the China LPGA Tour (CLPGA).
According to an official statement released by Octagon, under terms of the agreement, 'Octagon will be responsible for developing corporate partnerships for the CLPGA and also will be involved in strategy development and planning.'
"We are extremely pleased to have Octagon join our marketing team," said CLPGA Tour chief executive, Jennifer Li. "We are extremely pleased to have Octagon join our marketing team. Their philosophy and approach is highly compatible with ours and we are excited to have this alliance, particularly at this important moment in our organisation's development."
Octagon's Chris Higgs added, "“We are very excited to be working closely with the CLPGA. With golf set to be in the Olympics for the 2016 Games, the CLPGA Tour is an important component in ensuring China’s women professionals have a platform to prepare them for international competition."
Financial terms of the agreement were not released.
China LPGA Tour – Octagon
