Major League Soccer’s (MLS) Chicago Fire have signed a deal with US telco Motorola, which sees the company become the club’s official jersey partner.
As part of the three-year agreement, the mobile communications giant will feature on the front of the team’s match shirts and training wear.
The new home and away shirts – both of which are adorned with Motorola branding – were unveiled by Germany legend Bastian Schweinsteiger, alongside captain Dax McCarty and striker Nemanja Nikolic.
Through the partnership, the Chicago outfit will use Motorola smartphones and accessories to produce player-driven social and digital media content.
Chicago Fire chief operating officer John Urban said: “Motorola is a globally recognized brand that, similar to our club, is proud of its Chicago roots. We look forward to introducing the Motorola brand to the diverse audience that exists within MLS and the sport of soccer.”
Rudi Kalil, vice president and general manager, North America at Motorola, added: “The Chicago Fire is the latest to join our roster of iconic Chicago sports partnerships. Much like Motorola, the Chicago Fire are forward-looking, agile and driven to win, which made this partnership easy to root for.”
In December, Motorola partnered with National Basketball Association (NBA) franchise the Indiana Pacers as the team’s jersey patch sponsor in a multi-year deal up to US$10 million.
Major League Soccer’s (MLS) Chicago Fire have signed a deal with US telco Motorola, which sees the company become the club’s official jersey partner.
Major League Soccer’s (MLS) Chicago Fire have signed a deal with US telco Motorola, which sees the company become the club’s official jersey partner.
As part of the three-year agreement, the mobile communications giant will feature on the front of the team’s match shirts and training wear.
The new home and away shirts – both of which are adorned with Motorola branding – were unveiled by Germany legend Bastian Schweinsteiger, alongside captain Dax McCarty and striker Nemanja Nikolic.
Through the partnership, the Chicago outfit will use Motorola smartphones and accessories to produce player-driven social and digital media content.
Chicago Fire chief operating officer John Urban said: “Motorola is a globally recognized brand that, similar to our club, is proud of its Chicago roots. We look forward to introducing the Motorola brand to the diverse audience that exists within MLS and the sport of soccer.”
Rudi Kalil, vice president and general manager, North America at Motorola, added: “The Chicago Fire is the latest to join our roster of iconic Chicago sports partnerships. Much like Motorola, the Chicago Fire are forward-looking, agile and driven to win, which made this partnership easy to root for.”
In December, Motorola partnered with National Basketball Association (NBA) franchise the Indiana Pacers as the team’s jersey patch sponsor in a multi-year deal up to US$10 million.
Chicago Fire
