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Chicago Bulls tap Klarna for in-seat merchandise deliveries

Fans purchase items from team mobile app directed straight to their seats.

21 October 2022 Josh Sim

Getty Images

  • Fans can pay for items using Klarna’s interest free credit payment method
  • Bulls star Zach LaVine to also curate apparel collection for fans to buy

The National Basketball Association’s (NBA) Chicago Bulls and fintech company Klarna are rolling out a merchandise delivery option for fans to get purchases directly to their seats at the United Center.

Klarna signed a deal with the Bulls to sponsor the team practice jerseys back in January but have now announced the rollout of a new activation that integrates the brand’s payment technology.

Starting with the Bulls’ opening home game against the Cleveland Cavaliers on 22nd October, fans can use the team’s mobile platform to purchase select items from the Madhouse Team Store, with Klarna’s interest free credit payment options available. If preferred, orders will then be sent directly to the buyer’s seat during the game, with Klarna offering rewards for purchasing certain items.

“Providing fans an opportunity to purchase Bulls gear without missing any game action demonstrates our ongoing commitment to enhancing the gameday experience,” said Matt Kobe, Bulls executive vice president for revenue and strategy.

“As we prepare for the upcoming season, we are excited to continue collaborating with Klarna to create legendary experiences for fans.”

Klarna have also partnered with Bulls star Zach LaVine to curate a collection of LaVine’s favourite Bulls gear to buy in the Klarna app. LaVine will also team up with Klarna to create social campaigns that feature the collection and offers fans a chance to win game tickets.

Megan Gokey, Klarna’s head for business-to-consumer marketing for North America, added: “Our two brands each share a commitment to innovation and exploring new ways to interact with fans, so we are excited to bring this new in-arena offering to life while also giving fans at home the tools they need to enhance their viewing experience with a shoppable collection from our ambassador, Zach LaVine.”

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