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Chicago Bulls net multi-year Motorola jersey patch deal

Chicago-based tech firm also named global partner and official smartphone of NBA franchise.

20 September 2022 Rory Jones

Getty Images

The National Basketball Association’s (NBA) Chicago Bulls have signed a multi-year jersey patch agreement with technology hardware brand Motorola Mobility.

The new partnership, which was brokered by Klutch Sports Group, will see Motorola’s logo feature on the Bulls playing jerseys from the start of the 2022/23 NBA season. 

As a global partner and the Bulls’ exclusive smartphone, the Chicago-based company will also gain inventory across the franchise’s digital assets, as well as at their United Center home.

Motorola has a number of jersey patch deals in the US major leagues, including active partnerships with the Milwaukee Bucks and Indiana Pacers in the NBA. The brand is also set appear on San Diego Padres uniforms from the start of the 2023 Major League Baseball (MLB) season and has been a previous jersey sponsor of the Brooklyn Nets.

“The Bulls and Motorola both have a strong connection to our shared hometown of Chicago, which played a role in establishing the foundation for our relationship,” said Michael Reinsdorf, Chicago Bulls president and chief operating officer.

“We have worked together in the past, and it is exciting to see us take this significant step into a new, expanded partnership that will have local, national and global reach.”

Rudi Kalil, president of Motorola North America, added: “Chicago is the place we’ve called home for many years and the Bulls have been an organisation we’ve respected and cheered on throughout that time.

“Motorola and the Bulls not only share an immense amount of hometown pride, but also a passion for bringing people together through unique consumer experiences. We’re thrilled to bring our two brands together and further infuse our company and versatile product portfolio with the vibrant energy of the city and Chicago Bulls and NBA fans around the world.”

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