Chevrolet has expanded its deal with Major League Baseball (MLB) to include title sponsorship of the 2013 Chevrolet Home Run Derby.
The event, an annual competition that brings together big hitters from across the league into an American League team and a National League team, was launched in its current format in 2011 and acts as a vehicle for MLB to raise money for charity.
Last year's event saw US$615,000 donated.
Captains for each squad will be named and then each will determine the other participants on their teams and personally extend the invitations. The game will be played on 15th July, a day before the All-Star game, at the New York Mets' Citi Field ballpark.
Prince Fielder of the Detroit Tigers won the 2012 event in Kansas City.
General Motors-run Chevrolet has been the official vehicle of Major League Baseball since 2005. The company will promote its 2014 Silverado at and around the event, and will also act as the presenting sponsor of MLB's All-Star Red Carpet Show, a deal which it will activate by transporting the MLB All-Stars across New York's 42nd Street in a fleet of new Silverados prior to the All-Star game itself on 16th July.
“Chevrolet has been a tremendous partner for Major League Baseball and we are thrilled to welcome them to the Home Run Derby, one of the crown jewel sporting events of the summer,” said Tim Brosnan, the executive vice president of business for MLB. “We are also grateful to Chevrolet for helping us continue the tradition of using the Home Run Derby to raise money and awareness for Boys & Girls Clubs of America, one of baseball's largest charitable partners.”
“From backyards to the big leagues Chevrolet and baseball have a long history together,” added Chris Perry, Chevrolet’s vice president of marketing.
“Chevrolet currently has the best product line-up ever and the Home Run Derby provides a great platform to showcase these vehicles alongside some of the best players in Major League Baseball.”
MLB – Chevrolet