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Champions League final nets BT Sport 8.7m viewers

Pay-TV network also scores record 7.4m audience for Europa League final.

3 June 2021 Ed Dixon
  • 4.8m tune in on BT Sport’s linear TV channel, with 3.9m watching on digital
  • Broadcaster made game FTA online, including via YouTube
  • In the US, 3.65m watch final across CBS and Univision

BT Sport’s coverage of this year’s Uefa Champions League final reached 8.7 million viewers across the UK pay-TV broadcaster’s linear TV channel and its digital platforms.

The all-English final, which saw Chelsea defeat Manchester City 1-0 to claim their second title, achieved a reach of 4.8 million on BT Sport’s main channel and 3.9 million on digital. The network again made the game available free-to-air (FTA) online via its YouTube channel, mobile app and website.

BT Sport's coverage of the last all-Premier League final in 2019 between Liverpool and Tottenham Hotspur scored the broadcaster a record audience, as a total of 11.3 million watched across multiple platforms.

As well as the Champions League, BT Sport’s coverage of the Europa League final between Villarreal and Manchester United was the most watched for the network to date with 7.4 million viewers. This included reach of 4.3 million on linear TV and 3.1 million on digital channels. The match was also made FTA online.

In the US, the Champions League final averaged a combined 3.65 million viewers on English and Spanish-language television, becoming the joint second-largest audience for the game since 2011, according to Nielsen ratings.

The match averaged 2.10 million viewers on CBS and 1.55 million on Univision, putting it equal with the 2015 final between Barcelona and Juventus on Fox and Fox Deportes, which also averaged 3.65 million.

The highest US audience remains the 2011 final between Barcelona and Manchester United, again on Fox and Fox Deportes, which racked up an audience of 4.15 million.

CBS's audience this year also marked a 39 per cent increase over the 2019 final, which averaged 1.5 million on TNT.

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