Century 21 ties up Tour de France deal

Real estate firm to offer houses in competition activations.

24 October 2016 Tom Lloyd
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US-based real estate firm Century 21 has signed a major agreement with Amaury Sport Organisation (ASO) to become an official partner of the Tour de France.

The three-year partnership with the Tour will cover the 2017 , 2018 and 2019 editions, and will see Century 21 become the first ever real estate company to sponsor the event

The company will run a number of competitions, giving fans the opportunity to win a house or a ride with the peloton.

Century 21 will also organise a hospitality programme for the 2017 Tour, which takes place between from 1st to 23rd July.

US-based real estate firm Century 21 has signed a major agreement with Amaury Sport Organisation (ASO) to become an official partner of the Tour de France.

The three-year partnership with the Tour will cover the 2017 , 2018 and 2019 editions, and will see Century 21 become the first ever real estate company to sponsor the event

The company will run a number of competitions, giving fans the opportunity to win a house or a ride with the peloton.

Century 21 will also organise a hospitality programme for the 2017 Tour, which takes place between from 1st to 23rd July.