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Fanfoot, a new sports technology startup, has announced its launch with the US$150 million acquisition of global media rights for Campeonato Brasileiro Série A, Brazilian club soccer’s top flight.
The company, which describes itself as ‘soccer’s first social over-the-top (OTT) streaming service’, is a joint venture between FanHero, an Orlando-based social video technology company, and BR Foot Sports Media, a Brazilian sports rights and management firm. The Fanfoot platform will be available to fans in early 2019.
Fanfoot says it combines live streaming with a built-in online social community across any device in order to provide fans with high-quality video, engagement opportunities, unique content and special promotions.
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The platform’s acquisition of Campeonato Brasileiro rights will see games exclusively livestreamed in the app, while fans will be able to interact with each other during the coverage in a live messaging platform.
Viewers will also have the ability to interact with the league through newsfeeds and social features, while integrated gamification will allow fans to compete for leaderboard spots and special rewards.
“We are offering soccer fans and leagues a one-stop-shop for building community and enjoying one of the world’s most beloved sports,” said Humberto Farias, a partner of Fanfoot. “Our vision is to be the Netflix of soccer for all leagues in the sport to use the platform and create a compelling experience for new and veteran fans alike, whether it is during a game or in the off-season.
“We are thrilled to launch with a top ten league that is followed closely by soccer fans from around the world and who is able to embrace this opportunity with us.”
Fanfoot, a new sports technology startup, has announced its launch with the US$150 million acquisition of global media rights for Campeonato Brasileiro Série A, Brazilian club soccer’s top flight.
The company, which describes itself as ‘soccer’s first social over-the-top (OTT) streaming service’, is a joint venture between FanHero, an Orlando-based social video technology company, and BR Foot Sports Media, a Brazilian sports rights and management firm. The Fanfoot platform will be available to fans in early 2019.
Fanfoot says it combines live streaming with a built-in online social community across any device in order to provide fans with high-quality video, engagement opportunities, unique content and special promotions.
The platform’s acquisition of Campeonato Brasileiro rights will see games exclusively livestreamed in the app, while fans will be able to interact with each other during the coverage in a live messaging platform.
Viewers will also have the ability to interact with the league through newsfeeds and social features, while integrated gamification will allow fans to compete for leaderboard spots and special rewards.
“We are offering soccer fans and leagues a one-stop-shop for building community and enjoying one of the world’s most beloved sports,” said Humberto Farias, a partner of Fanfoot. “Our vision is to be the Netflix of soccer for all leagues in the sport to use the platform and create a compelling experience for new and veteran fans alike, whether it is during a game or in the off-season.
“We are thrilled to launch with a top ten league that is followed closely by soccer fans from around the world and who is able to embrace this opportunity with us.”
