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Buzzer to provide live look-ins during PGA Tour and NHL action

Short-form video startup strikes partnerships with major rights holders.

1 April 2021 Michael Long
  • Buzzer mobile app to alert users to key moments during PGA Tour events and NHL games
  • Further partnerships with major leagues reportedly in the works ahead of upcoming launch

Short-form sports video startup Buzzer has signed what it calls ‘first-of-its-kind’ live content agreements with golf’s PGA Tour and the National Hockey League (NHL).

Buzzer’s direct-to-consumer mobile app, which is currently being tested in a closed beta environment, alerts fans to key passages of play in games and enables them to access the live action through existing subscriptions or micropayments.

For the PGA Tour, the platform will offer live look-ins from featured groups and holes during over 30 tournaments shown on PGA Tour Live, the US circuit’s dedicated over-the-top (OTT) subscription service, including the season-ending FedExCup Playoffs.

For the NHL, Buzzer will provide a similar service for every game for the remainder of the NHL regular season, as well as the Stanley Cup playoffs and finals – although local market blackouts will apply.

Coverage of both properties will only be available to Buzzer’s users on iOS and Android in the United States. According to a report by the Wall Street Journal, the company is also ‘scouting deals with other major leagues’ ahead of its launch in May or June. 

“In partnering with leagues like PGA Tour and NHL, we aim to connect younger audiences, namely Gen Z and millennials, with live sports through improved discovery of and immediate access to their streams,” said Bo Han, Buzzer’s founder and chief executive.

“Using micropayments and personalised push notifications, Buzzer plans to advance the industry by helping leagues establish relationships with the future generation of mobile-first sports fans.

“This is just the beginning of our content roadmap, as we are continuing to build products within our platform (such as authentication) that complement all industry players, from networks, vMVPDs, MVPDs, RSNs and OTT platforms.”

Founded in 2020 and backed by investment firms including Sapphire Sport, New York-based Buzzer was recently named among SportsPro’s list of 20 sports tech ideas to invest in now.

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