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Buzzer agrees NBA League Pass distribution deal

Single game and partial game options to be available to users via micropayments.

6 May 2021 Tom Bassam
  • Users can subscribe for full season access to NBA League Pass via Buzzer
  • NBA out-of-market service adds to rights portfolio that includes PGA Tour and NHL

Short-form sports video platform Buzzer has agreed a deal with the National Basketball Association (NBA) to distribute its out-of-market League Pass streaming product.

From 8th May, Buzzer’s early access users will be able to stream live NBA games via the mobile aggregator platform by taking advantage of multiple subscription tiers, including micropayments for single game and partial games, as well as full season options.

Using customised personal alerts, Buzzer will also notify users when they can watch their favourite NBA teams or players via the platform.

“The NBA is an industry leader in innovation and fan experience, and Buzzer offers a new way for the league to reach fans, particularly younger Gen Z and Millennial fans,” said Bo Han, Buzzer’s founder and chief executive.

“Through Buzzer’s hyper-personalisation, notifications, and micropayments, mobile-first basketball fans will have the opportunity to watch all the amazing moments that happen night after night, driving greater viewership, engagement, and value for the NBA.

“We’ve always looked at Buzzer as a place to build community and our partnership with the NBA accelerates this mission and reinforces our commitment to the democratisation of access to live sports and supporting fan engagement across the broader and ever-evolving live sports ecosystem.”

The deal with the NBA adds to Buzzer’s partnership portfolio after it signed short-form live rights deals with the PGA Tour and the National Hockey League (NHL) in April. Buzzer says that additional partnerships will be announced in the coming months.

Buzzer is currently available on iOS and Android , but NBA fans will have to join a waiting list which is updating new users daily ahead of the platform’s official launch later this year.

Buzzer has agreed a deal with the NBA to distribute League Pass

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