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Bundesliga taps WSC Sports for localised video content

AI platform to aid German soccer league in content creation and distribution.

3 January 2019 Sam Carp

The Bundesliga has become the first European sports league to team up with WSC Sports to use the company’s artificial intelligence (AI) platform for video content creation and distribution.

The move will see German soccer’s top flight attempt to reach more fans around the world by utilising WSC’s machine learning capabilities to create localised clips of international stars who play in the league.

The platform will use an intelligent algorithm that tunes in to an audio feed from a match to automatically capture key highlights involving a particular player whenever he is mentioned in commentary.

Once the clips have been created automatically and in real-time, they can then be distributed to any digital or social platform.

Although the Bundesliga is the first European league to take advantage of the WSC platform, it joins a long list of rights holders who have partnerships with the company, including the likes of Major League Soccer (MLS), the National Basketball Association (NBA) and Cricket Australia.

The deal marks the Bundesliga’s latest attempt to engage with its international fanbase, building on the opening of a new German Football League (DFL) office in New York City. The league also recently partnered with IMG Reliance to promote soccer across India, while in November it outlined a new growth strategy to connect with supporters in Africa. 

The Bundesliga has become the first European sports league to team up with WSC Sports to use the company’s artificial intelligence (AI) platform for video content creation and distribution.

The move will see German soccer’s top flight attempt to reach more fans around the world by utilising WSC’s machine learning capabilities to create localised clips of international stars who play in the league.

The platform will use an intelligent algorithm that tunes in to an audio feed from a match to automatically capture key highlights involving a particular player whenever he is mentioned in commentary.

Once the clips have been created automatically and in real-time, they can then be distributed to any digital or social platform.

Although the Bundesliga is the first European league to take advantage of the WSC platform, it joins a long list of rights holders who have partnerships with the company, including the likes of Major League Soccer (MLS), the National Basketball Association (NBA) and Cricket Australia.

The deal marks the Bundesliga’s latest attempt to engage with its international fanbase, building on the opening of a new German Football League (DFL) office in New York City. The league also recently partnered with IMG Reliance to promote soccer across India, while in November it outlined a new growth strategy to connect with supporters in Africa. 

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