The National Hockey League Players Association (NHLPA) has agreed a sponsorship deal with Budweiser in Canada.
The American beer brand is to work with the players’ union to create campaigns aimed at bringing NHL stars closer to supporters. The 'multi-year' partnership was launched with an advertisement during an LA Kings game last weekend featuring the family of Kings’ player Drew Doughty.
“Our NHLPA sponsorship aligns with Budweiser's goal to make hockey more exciting, more fun and more accessible for Canadians,” said Budweiser Canada marketing director Kyle Norrington. “We're looking forward to bringing even more great times to hockey fans from coast to coast.”
NHLPA chief of business affairs Mike Ouelliet added: “This partnership will provide us with an opportunity to work closely with Budweiser to creatively connect our Canadian fanbase with their hockey heroes. Through this multi-season sponsorship, we look forward to extending hockey fans' connections to the players beyond the ice.”
NHLPA – Budweiser