Olympic champion Victoria Pendleton has extended her deal with bike retailer Halfords.
The British cyclist, who retired from cyling after London 2012, designed a range of bikes for Halfords earlier in the year. Her deal with Halfords will also include appearances in advertisements and a regular cycling blog.
Halfords' commercial director Paul McClenaghan, announced the signing of the new contract, said: “We are thrilled to have extended our relationship with Victoria and that she has agreed to expand her already acclaimed cycle range.
“This reflects Halfords success in working with elite cyclists and in encouraging users of all levels to enjoy the sport.”
Pendleton, who was eliminated from British reality TV show Strictly Come Dancing on Sunday, added: “It was a dream come true for me to design my own range of bikes. I want to encourage women to cycle more and that is why I wanted to design a range of bikes with Halfords.
“I am so pleased that customers liked them as much as I do and am really thrilled to be designing more.”
Meanwhile, another British cycling champion has signed up to be a brand ambassador for Evans Cycles. Sir Chris Hoy, the six-time Olympic champion, will design a new 'Hoy' range which will be available early next year.
Hoy said: “I’m really enjoying building my brand from scratch. There are so many aspects that need to mesh perfectly and finding that balance has been very exciting and rewarding.
“I’ve been working very hard on developing the brand values as well as the visual features, which will appear on all of the bikes.”
Picture shows Team GB cyclists Sarah Storey, Victoria Pendleton and Chris Hoy.
Victoria Pendleton – Halfords