Brighton renew JD sleeve deal

English soccer club announce one-year contract with sports retailer.

5 August 2019 Tom Bassam

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English top-flight soccer club Brighton and Hove Albion have renewed their sleeve sponsorship deal with JD for a third consecutive season.

The one-year extension sees the JD logo remain on the left arm of Albion’s home, away and third shirts, starting with the club’s Premier League opener away at Watford on 10th August.

The sports retailer will also retain its branding across the club’s physical and digital assets.

Albion’s head of commercial, Russell Wood, said: “It is great news that we have managed to extend our deal with JD for another season.

“We have already produced some innovative marketing and media content together to grow our respective brands, in what has been an excellent partnership for both parties.

“We as a club are very much looking forward to working with them again ahead of the new season.”

JD Group marketing director, Stephen White, added: “We are delighted to continue our partnership with the club for a third season in the Premier League.

“We are looking forward to seeing the team represent JD to the global audience under the fresh new leadership of Graham Potter, and wish them all the best for the season ahead.”

Brighton head into the new season on a positive note after beating Spanish outfit Valencia 2-1 to close out their summer friendly schedule.

Brighton and Hove Albion have renewed their sleeve sponsorship deal with JD for a third consecutive season.

English top-flight soccer club Brighton and Hove Albion have renewed their sleeve sponsorship deal with JD for a third consecutive season.

The one-year extension sees the JD logo remain on the left arm of Albion’s home, away and third shirts, starting with the club’s Premier League opener away at Watford on 10th August.

The sports retailer will also retain its branding across the club’s physical and digital assets.

Albion’s head of commercial, Russell Wood, said: “It is great news that we have managed to extend our deal with JD for another season.

“We have already produced some innovative marketing and media content together to grow our respective brands, in what has been an excellent partnership for both parties.

“We as a club are very much looking forward to working with them again ahead of the new season.”

JD Group marketing director, Stephen White, added: “We are delighted to continue our partnership with the club for a third season in the Premier League.

“We are looking forward to seeing the team represent JD to the global audience under the fresh new leadership of Graham Potter, and wish them all the best for the season ahead.”

Brighton head into the new season on a positive note after beating Spanish outfit Valencia 2-1 to close out their summer friendly schedule.