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Brazilian media company Globo has acquired the domestic broadcast rights to the 2023 Brazilian Supercopa showpiece between Palmeiras and Flamengo.
Contract:
- The deal was agreed with the Brazilian Football Confederation (CBF) national governing body
- The game at Mane Garrincha in Brasilia on 28th January will air on the Globo TV free-to-air network and the Sportv pay-TV channel
Context:
Globo recently secured a four-year extension to its rights for the Copa do Brazil domestic knockout competition. The terms of the new deal have not been made public, but the previous contract from 2017 to 2022 was reportedly worth between BR$350 million (US$68.68 million) and BRL 400 million (US$78.49 million) annually.
Coming next:
First introduced in 2019, the clash between the Campeonato Brasileiro champions and the Copa do Brazil winners acts as a showpiece curtain-raiser for the domestic soccer season. It is a model used broadly across the global soccer ecosystem and while this edition is in Brazil, there is talk of taking the Brazilian Supercopa overseas to grow the influence of the country’s club game.
