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Brazilian media company Globo has retained the domestic media rights for the country’s men’s national team’s matches.
Contract:
- Four-year agreement covers games in which Brazil is the host
- Globo will show Brazil’s friendlies and 2026 Fifa World Cup qualifiers
- Games will be broadcast on free-to-air (FTA) network TV Globo and pay-TV broadcaster Sportv
- Matches will also be streamed on Globoplay and the Ge portal
Context:
This latest agreement continues the long-standing partnership between Globo and the Brazilian Football Confederation (CBF). Earlier this year, the company snapped up rights for the Brazilian Supercopa and also has the FTA rights for the Copa Libertadores.
Comment:
“Without a doubt, Globo is the ideal partner for our purpose of bringing the Seleção closer to the fans,” said Ednaldo Rodrigues, CBF president.
Coming next:
The new agreement kicks off with the friendly on 17th June against Guinea.
