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Boston Bruins name Rapid7 as first jersey patch partner

Boston-based firm's deal also includes practice top branding and naming rights to a premium seating area at TD Garden.

22 September 2022 Rory Jones

Getty Images

The National Hockey League’s (NHL) Boston Bruins have secured their first ever ever jersey patch partner, signing a multi-year deal with cybersecurity firm Rapid7.

The Boston-based company’s logo will feature on the team playing jerseys and practice tops from the start of the 2022/23 season, per the terms of agreement brokered by Excel Sports Management’s properties division.

The deal also gives Rapid7 official cybersecurity partner designation with the Bruins and for the team’s TD Garden home. In addition, Rapid7 will also gain title sponsorship rights for the Rafters premium seating area at the venue in downtown Boston.

The Bruins are the latest NHL franchise to sign a jersey patch agreement ahead of the 2022/23 season, with the Toronto Maple Leafs, Winnipeg Jets and Arizona Coyotes all agreeing their first deals in the last week.

NHL jersey patch partnerships are new for the upcoming season and offer a potentially significant revenue source. The Minnesota Wild reportedly secured US$5.65 million per year for their deal with HealthPartners for all jerseys, while the Washington Capitals are getting US$6 million a season for a contract which covers home and third jerseys.

“Our multi-year partnership with Rapid7 is the first of its kind for both our organisation and the National Hockey League,” said Charlie Jacobs, chief executive of the Boston Bruins.

“With cybersecurity becoming increasingly crucial across all aspects of our business, partnering with Rapid7 is a perfect fit.

“We share the same mission and core values with our commitment to give back to our community and deliver an exceptional product to our customers. We’re excited to work together to make a positive impact on the New England community for many years to come.”

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