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Boston Celtics and Bruins’ TD Garden naming rights deal extended until 2045

Delaware North and TB Bank strike 20-year extension.

13 January 2023 Josh Sim

Getty Images

TD Garden, home of the National Basketball Association’s (NBA) Boston Celtics and the National Hockey League’s (NHL) Boston Bruins, has extended its naming rights deal with TD Bank. 


  • TD Bank’s new 20-year extension with the arena’s owner and operator Delaware North means the venue will be called TD Garden until 2045
  • Previous deal was worth US$6 million per year, but industry reports suggest the new deal may be worth as much as US$10 million annually
  • TD Bank renews status as official bank of Bruins, also retains helmet sponsorship
  • Bruins’ community and youth initiatives to be sponsored by TD Bank
  • TD Bank is committing more than $15 million in community programming to make the arts more accessible and inclusive


The naming rights extension comes after TD Garden was recently renovated, with US$100 million spent on overhauling the venue’s audio system and jumbotron, as well as adding 50,000 feet of space on all levels.


“TD Garden is the heart of our strong Boston tradition in sports and entertainment,” said Charlie Jacobs, Delaware North chief executive.

Coming next:

Boston residents may have a new sports team to root for, as the National Women’s Soccer League (NWSL) has reportedly shortlisted the city as a potential new expansion franchise location.

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