- Deal marks Nike’s first league-wide sponsorship of an Australian sports league
- Oregon-headquartered company takes over role of apparel partner from Fanatics-owned Majestic
Cricket Australia has named US sportswear brand Nike as the official apparel partner of the Big Bash League (BBL) for the 2021/22 season.
The deal, which covers both the men’s and women’s BBL, will see Nike design and produce playing, training and supporter kits for all eight teams competing in the T20 competition.
Nike takes over the role from another US manufacturer, Majestic, which is a subsidiary of sports merchandise giant Fanatics.
The deal is also a first for Nike, marking the company’s inaugural league-wide sponsorship deal in Australia.
Alistair Dobson, Cricket Australia’s head of Big Bash Leagues, described the deal as a “major milestone moment” in the history of the tournament.
He added: “Over the past decade, the Big Bash Leagues have connected a new generation of fans with cricket. As the leagues enter their second decade, this partnership with Nike looks to inspire the next generation of athletes and fans both on and off the field.
“The League, along with all eight clubs, welcomes Nike to our valued group of partners. Their values align with the DNA of the Big Bash and we can’t wait to work together over the coming seasons.”
Nike joins a portfolio of BBL partners that also includes the likes of KFC, Rebel, Toyota and BKT Tires, among others.
Cricket Australia added that details of the first Nike BBL apparel range will be released in October ahead of the 2021/22 season getting underway.
